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Caring and Supportive Environments

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Caring and Supportive Environments

Important issues in this theme relate to better outcomes for children, age friendly cities, migrants and social inclusion, active citizenship, health and social services and health literacy. Stoke Healthy city will be focusing on these three areas for phase 5:

  • Breastfeeding friendly city
  • Age friendly city
  • Promoting health literacy

Breastfeeding friendly city:

Stoke-on-Trent has high levels of infant mortality and low levels of breast feeding against both the regional and national average. The City is committed to increasing levels of breastfeeding in order to give babies and future generations a healthy start in life. Building on social marketing work with clinical staff and local mothers, we will ensure access to antenatal, hospital based and discharge to home peer support for breastfeeding and change the culture in the City through targeted media messages and work with extended families, major employers, schools and retails centres to promote positive images of breastfeeding in the City.

Age Friendly City

Research suggests that social inequalities in health increase as people age.  With an ageing population, this widening gap underlines the increasing importance of health inequalities as a public health issue. 

Stoke-on-Trent was accepted as a member of the World Health Organisation Global Network of Age Friendly Cities in April 2014, in recognition of our commitment as a City to promote healthy and active ageing and improve quality of life for older residents. 

To date, our work under this programme has included: 

Local consultationwith over 1000 older people to establish our baseline and identify what would be required to achieve the vision of Stoke-on-Trent being “a great place in which to grow old”. Three clear priorities emerged – social participation, transport and safety and crime – which provide the focus for the first year of our developing Age Friendly City action plan.  

A Small Grants Fundhas been established to support the activity of local groups and organisations to tackle loneliness and increase social participation among older people in the City. Supported by Saltbox, a local third sector organisation, older people have shaped the criteria for the fund and will be part of a panel considering applications and awarding the first round of grants in May.  

Age Friendly Commitments Programme. Beth Johnson Foundation, (a locally based third sector organisation which is nationally respected for its expertise in ageing) has been commissioned to work with groups, venues and organisations in the City to support them to make at least one change to become more Age Friendly.  Again, older people will be at the centre of the work - steering the approach and liaising directly with local groups and organisations. 

Ageing Studies CertificateKeele University are delivering this accredited 8 module course which aims to equip front-line staff across a range of services with knowledge and skills to better understand and meet the needs of older people in their service delivery.  


Latest News

Health Profile 2014 Published Fo ...
Health Profile 2014 Published Fo ... The latest health profile for 2014 has been released for Stoke on Trent. Click here to access the document ...

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  • Organisations Involved
  • Stoke-on-Trent Healthy City is a joint initiative between Stoke City Council and NHS Stoke-on-Trent. We work with a range of partners in the public, private, voluntary and community sectors from across the City to deliver improved health and well being to the people of Stoke-on-Trent

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